Tuesday, February 3, 2015

Digital McLuhan

1. The differences between the pre-literate acoustic world and the alphabetical visual world is pre-literature is a world of no boundaries where information emerges from not particular sets of locations but can come from everywhere. The pre-literate acoustic world consists of music, myth, and total immersion. The alphabetical visual world comes in a form of mostly television, and lacks perspective or the distance from its subjects. It consist of visual and hearing. 2. The alphabet has the segregating tendencies because the texts were only able to be read by one person at a time and were only be able to be copied by someone copying them down page by page. This caused for the texts to be limited. However, the printing press reversed the segregating tendencies by this machine being able to copy more than one copy of texts at a time. It also allowed for more than one person to be able to read the alphabetic texts at once. It allowed for high-circulation of newspapers and books. 3. The alphabetic communication in online communication make cyberspace acoustic due to the fact of the easy instant interactivity communication being synchronize from anywhere in the world. However, the online acoustic world is different from television, radio, or print acoustic world because one does not have to be sitting still to receive much of the media form's communication (e.g. listen to the radio while going to the kitchen for food, in television- doze off in front of the television program). 4. The two selections criteria are humans want media to extend our communications beyond biological boundaries such as the naked eye seeing and hearing. Also, humans want home of natural communication even we as humans exceed it in our extensions. In the next 20 years, the secured alphabet's place will be the conductor of the acoustic cyberspace.

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