Podcasting

1. Podcasting fits into business because it can provide product advertisement for the companies as well as a way for companies to get their products out in various and innovative ways. The companies can incorporate commercials in the podcasting. Podcasting fits into non-profits because it promotes interactivity and it is easier to follow by listening than reading a text. Lastly, podcasting fits into academic contexts because it is very interactivity with students. Students can now listen to the educational lessons with audio instead of sitting in a classroom setting.
2. The speaker says podcasting extends messages because it is able to send through; audio, video, and the internet. The podcasting message can be very straight to the point and simple.
3.Podcasting is different because it encourages action. It provides the listener with information and expects the listener to take action based off what information the listener was given. Also, the information found in podcasts come from a range of sources. This can be seen through participation culture.
4. The three critical concepts for developing a successful media in concerns to email, blogging, and online advertisement are: whether or not one's listeners are paying attention to the information (this represents entertainment), the tools that one provide to the user to access the information (this represents educational), and lastly, whether or not the listeners can interact with the information (this represents ease). Podcasting has these three elements because when put together, one can create a successful podcast. First, and foremost, keeping the attention of one's listener is vital, otherwise you're talking to yourself. Second, the tools that you provide to the user to access the information is also critical. You can't just talk about it: you have to allow your listener the opportunity to find it themselves and look into it as well. Finally, whether or not the listeners can interact with the information is also essential.
5.Podcasting is available on so many different mediums: whether it be a mobile phone, YouTube, the Internet, or anything else. A podcast can viewed in various form whether it is a .mp4, .wmv, .mp3, .wav, and multiple other files. It's so accessible from anywhere you go and the compounding media is referring to how all of these different mediums become one medium ultimately and that is the podcast. Lastly, it's available in so many different forms and accessible from so many different outlets and that is what the concept of digital media convergence is all about.