I learned that new media frequently
merges with old media. The social media site, Myspace had the
ability to share music that a person liked and now a person
can share on different platforms such as
Facebook and Twitter. New media also interacts with the old
media in ways such as there are no longer only computers but there are
also now smart phones, tablets and more that are all various sources of
sharing digital music.
The smart
phones created apps that developed a chance for people to create their own
music.
In
addition, record labels are releasing songs not only in the digital format but
also for consumers to buy on Vinyl for a more vintage music listening
experience.
I did not know that the rise of vinyl records shows that even though technology
is changing, older concepts of media are still being used and relevant in today’s
culture. Before watching this presentation I thought vintage records were
irrelevant due to all the new technology we now have.
However the consumer impact is
tremendous after the "Myspace days", music is now no longer one way,
music can be produced, listened to, and shared with others. It includes an
interactive audience due to the fact they can share the music with
others.
Lastly, it
allows for discussion and a more interactive community. Although, digital music
has a positive impact, there are also negatives, such as the downloading of
illegal music. This causes the artists to not make a profit off of their
material. Overall digital music allows for the music industry to have these key
components; new format/additional content, timing, availability, and
sharing.
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